Similar to creating a website, starting a podcast requires that you have a hosting service to serve up your audio files. A lot of people I talk to, who are interested in starting a podcast, don't realize this extra step. I think a lot of the time they just assume that iTunes acts as the "YouTube of podcasts" and has you upload your audio files directly.
The nice thing about this is that, contrary to other media services around the internet (ie. Youtube, Instagram, TikTok), this provides you more ownership over your content. So rather than Youtube running advertisements on your video and making a majority of the ad revenue, you have control over the advertisements and get to keep 100% of the revenue (in most cases).
Before starting "Schooncast" and Crystal's "Underestimated" podcasts, I did a pretty in-depth review of the available hosting services before eventually selecting Transistor.fm as our host. Since there are a lot of options available, I wanted to share some of the key selling points that convinced us to go with Transistor.
High Quality ProductI talked to a number of people in the IndieHacker / #TechTwitter space, and could immediately tell that Transistor was a high-quality product with all of the important features you'd expect from a podcast host, and rarely any issues or downtime, which I figured was the most important aspect of a service that was going to need to serve your files up to listeners.
Made By Bootstrapped, IndieHackers!As an entrepreneurial software engineer, I also loved that the co-founders (Jon and Justin) are themselves independent co-founders. When given the option to support an independent company or a big corporation, I would rather support the small guys every time. With that being said, Transistor doesn't feel anything like a product built by a 2-person startup. Everything is very polished, intuitive, and easy to use.
It's also really cool that Jon and Justin host their own bootstrapping SaaS podcast named "Build Your SaaS" that documents their journey of building the company. That level of transparency is really cool to see, and sometimes even provides some insight into upcoming product features being released.